Analytical Hierarchy Process – Study on its Applicability on Web Based Environment

Availability of finite set of alternative solution for any problem tends to make decision making an inevitable part of today’s opportunistic world. Generally Decision making is made based on various perspectives like psychological, cognitive, normative means. In all situations Cost-Benefit analysis forms the key reason for decision making. Multi Criteria Decision Making (MCDM) methods make the analysis of highly complex system much easier. Analytical Hierarchy Process (AHP) is one of the popular MCDM methods which works on priority theory. AHP is modeled in such a way that the experts make pairwise comparison of all available alternatives and rank them accordingly. This study identifies the application of AHP on various fields like web service selection, web development platform, selecting a website for online advertisement, banking and many. And finally this study identifies various methodologies to rank the alternatives in AHP method and try to associate its applicability with various other MCDM methods.